MS Teams App for Salesforce
Software-as-a-service CRM giant Salesforce has made
its app for Microsoft Teams more broadly available.
The Salesforce app for Teams has been available
in preview since October. It replicates the Salesforce CRM app for Slack,
allowing joint Teams and Salesforce customers to mention various Salesforce
records in Teams channels and chats, such as opportunities, accounts, cases,
contacts, and leads.
Service teams can also improve coordination and
response times to open cases to help keep customers happy, reduce the support
loads, and cut out productivity barriers caused by switching between Teams and
Salesforce.
Announcing the general availability of Salesforce
for Teams, Microsoft described Salesforce as part of a "new class" of
"collaborative apps".
Salesforce and Microsoft compete in CRM – Microsoft Dynamics versus Sales Cloud – and analytics with Tableau and Microsoft PowerBI.
Salesforce and Microsoft compete in CRM – Microsoft Dynamics versus Sales Cloud – and analytics with Tableau and Microsoft PowerBI.
While the Slack purchase opened up a new front of
competition between Salesforce and Microsoft, there is still room for
collaboration between the two. Teams offers both Slack-like chat and Zoom-like
video meetings, meanwhile Slack has been more about enterprise chat.
Microsoft reckons the tie-up with its rival will help
post-pandemic hybrid customer engagements.
Salesforce users can now do the following when working within Teams:
Salesforce users can now do the following when working within Teams:
- Pin records to Teams channel tabs and chats to make them easy to find.
- Edit records directly within Teams.
- Post important conversation moments on the Salesforce Chatter feed of records pinned on Teams channel and chat tabs.
- Mention Salesforce records (opportunities, accounts, cases, contacts, and leads) in Teams channels and chats to facilitate collaboration.
- Preview more details about records mentioned in Teams channels and chats.
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