Why Microsoft Dynamics 365?
If you’re in the market for a new CRM, chances are you’ve found one of the many articles online offering comparisons of the major software options. As someone who has worked with Dynamics 365 for many years, the Dynamics 365 vs Salesforce articles often come across my radar, and I’m usually left feeling disappointed by how much is missing from those “apples to apples” comparison pieces, when there is so much more in the (virtual) fruit bowl worth exploring. Where a CRM was once just a system of historical record, for sellers to (reluctantly) record what they had done, it’s time to reimagine CRM as a central and connected system for customer engagement across your organisation. It’s also important to consider the role of the CRM now that sellers work across more stakeholders and more digital tools for communication and collaboration than ever. How can it help make them more productive, rather than becoming just another tool to deal with? Instead of working through a comparison of ...